VCB Strategic Plan - 2023-2026

In 2022, the Coos Bay-North Bend-Charleston Visitor & Convention Bureau (VCB) undertook a Strategic Planning Process to guide the next three years of destination and organizational development. View the documents listed below for more information on the process and Official Strategic Plan.

VCB Strategic Plan

This document is a full discussion of the process, the why, and the outcomes.

One-Page Strategic Plan

This document culls down the process to the main elements of Vision, Mission, Values and Objectives.

Survey and Workshop Results

This document details the outcomes from the Stakeholder Surveys conducted in Fall 2022 as well as the Workshops conducted with Board and Staff. Included are some general research data, as well as insights into the future of travel in the U.S.

Questions? Contact the VCB’s Executive Director .